Insights

Strategy

Strategy
Ads arrived in ChatGPT. Your buyers first search is now a paid channel
OpenAI began testing ads inside ChatGPT in February. The answer stays editorial; the space beneath it is for sale. What that changes for a B2B company, and what to do about it in order.
4 min read ·
Strategy
The European Accessibility Act is in force, and B2B assumes wrongly that it is exempt
4 min ·
Strategy
Clicks fell 42%. What survived tells you what to write next
4 min ·