Insights

Blog

Field notes on platform engineering, automation and the systems behind B2B growth.

Strategy
Ads arrived in ChatGPT. Your buyers first search is now a paid channel
OpenAI began testing ads inside ChatGPT in February. The answer stays editorial; the space beneath it is for sale. What that changes for a B2B company, and what to do about it in order.
4 min read ·
Strategy
The European Accessibility Act is in force, and B2B assumes wrongly that it is exempt
4 min ·
Platform Strategy
WordPress 7.0 put an AI layer in core. What that changes for the estimate
4 min ·
Automation
Agents started buying. What your site has to say about itself now
Google's Universal Commerce Protocol launched with Shopify, Target and Walmart. It is not really an e-commerce story: it is about whether a machine can find out what you sell and on what terms.
4 min
Strategy
Clicks fell 42%. What survived tells you what to write next
Organic clicks fell 42% since AI Overviews expanded, but the losses were not evenly spread. Evergreen explanation lost; time-sensitive material grew. That rule is actionable.
4 min
SEO
Google now shows you AI search traffic — and offers a switch to disappear from it
Search Console now reports impressions in AI responses, page by page. It shipped alongside a control that removes you from those answers. One of the two is worth using.
4 min